Three decades of guiding, ten of them as the person executive directors call
Thirty years of leading outdoor experiences gave Chris the operational backbone — permits, public lands, guides, medical, communications, post-event reporting. A decade producing recurring charity flagships turned him into the person executive directors call when a flagship has to land safely and quietly, year after year.
Via Jolley exists because charity adventures are not a different label for a hike. They are a different production problem. Permits and fundraising timelines do not always line up. Donor rec trips must feel private at 200 people. Mass-participation days must be safe for first-timers and partner survivors in the same group. Chris runs that production problem, end-to-end.
“A flagship event is not the calendar — it is a fundraising outcome with a finish line. Operations exist to make the outcome move.” — Chris Jolley