North America's Premier Charity Adventure Company
Producing recurring signature charity adventures for nonprofit organizations across North America, Europe and Norway.

North America's Premier Charity Adventure Company

Via Jolley designs and operates recurring charity hikes, cycling challenges and leadership expeditions for executive directors, peer-to-peer teams and donor programs. Recurring annual flagship events for nonprofits across North America, Europe and Norway.

Plan a Charity Challenge → See How It Works
Corporate Programs
200 participants safely managed in Yosemite
National park + public-land operating experience
Certified and medically trained guides
Operations across US, Alaska, and Norway
Experience with cancer, disability, and community charities
Custom programs for groups from 10 to 200+
01 — Primary Division

Charity Challenges

Signature fundraising events for executive directors, peer-to-peer teams and donor programs. We design one-day mass-participation hikes, multi-day charity expeditions, charity cycling, international challenges, survivor-inclusive experiences, leadership and donor trips, and custom annual flagship events. Built around your mission, run by a production team that has done it at scale.

Producing purpose-driven charity events since 1994
Three decades of safe, specialised operations.
Designed for executive sponsors, peer-to-peer teams, donor-recognition trips
Programs that move the dial on fundraising — not just the calendar.
Multi-Day Charity Expeditions
Cancer research · MS · community
Donor & Survivor-Inclusive Trips
With people at the heart, not just on the roster
Annual Signature Flagships
Recurring events that become part of the identity of an organization

We sit on your side of the table. We meet your executive sponsor, scope with your development team, design around your mission, and produce the event end-to-end — permits, guides, safety, comms, post-event reporting.

Plan a Charity Challenge →
Our Process

How It Works

Five steps from first conversation to a recurring annual flagship.

Discovery
A 30-minute call to understand your mission, audience, scale, and the outcome that would make this a success.
Design
We co-design the event format, route, safety envelope, donor narrative, and timeline with you. No fixed departures.
Production
Permits, guides, medical, gear, partners, communications, registration — all handled by our production team.
Run
We run the event on the day. Certified guides, real-time safety oversight, professional comms for your team and supporters.
Recur
Most flagship events become annual. We design year two to deepen donor relationships and unlock recurring revenue.
Selective Client Work

Anchored by name. Stories on request.

Nine clients across cancer, MS, colorectal cancer, disability and community organizations — North America and Europe.

LLS
Blood cancer · peer-to-peer signature events
BCU Charity
Blood Cancer United · donor recognition trips
MS Society
Multiple sclerosis · mass-participation days
Fight Colorectal Cancer
Survivor-inclusive expeditions
Charity Challenge
Annual flagship · recurring peer-to-peer program
Velindre Charity
Wales cancer care · annual flagship recurring year after year
Jewish Charities
Community organizations · recurring donor-recognition programs
Meat Fight MS
Multiple sclerosis · annual flagship fundraising event
02 — Secondary Division

Corporate Adventures

Built for HR, People teams and event planners who need high-trust operators. Corporate retreats, leadership experiences, employee engagement, incentive travel, conference activities, DMC partnerships, white-label operations and corporate volunteer programs — produced by the same team that runs flagship charity events.

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Available — Corporate & DMC

Corporate direct programs and DMC partnerships

We work with HR teams, event planners, and DMC partners on corporate retreats, leadership experiences, incentive travel, and white-label operations — produced by the same team that runs flagship charity events.

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Repeatable Charity Adventures

Three flagship product lines.

Package formats we have produced at scale — and run as recurring annual flagship events for nonprofit clients.

Signature Charity Hike
One-day mass participation · summits and trails · 100–600 people
A repeatable one-day mass-participation hike or summit event built around the nonprofit’s mission. Routes, permits, guides, medical, comms, hydration, finish-line production — one operator, end-to-end. Recurring annual format that grows a peer-to-peer program.
Charity Cycling Challenge
Multi-day cycling · charity ride formats · 50–250 riders
Multi-day charity cycling challenges that move a fundraising outcome — not just a calendar. Route design, road-permits, sweep, sag, medic, communications, staging. Riders focus on the cause and the people beside them; we focus on a safe, repeatable operation.
Leadership Expedition
Multi-day leadership · donor recognition · 10–50 executives
A multi-day executive, leadership, or donor-recognition expedition. National parks and public lands, private cabins and lodges. Designed for boards, leadership circles and major-gift teams who fund the next year of the flagship. A thank-you that means something.
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Stories

Real Stories, Real Impact.

Survivors, donors and participants speaking for themselves — placeholders awaiting real names once permission is secured.

Read all stories →
Plan a Charity Challenge

Tell us about your mission.

We will respond within one business day.

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Role is required
Organization is required
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We respond within one business day. No spam, no shared lists.